McLaren team and OKX jointly release exclusive 'Legend Reborn' livery for Singapore Grand Prix, paying tribute to the MP4 era
The McLaren team, in collaboration with leading on chain technology company and McLaren F1 team's official main partner OKX, has released a limited edition "Legend Reborn" livery design, which will be used for the McLaren MCL38 F1 car at the 2024 Singapore Grand Prix.
The 'Legend Reborn' livery was jointly designed by McLaren and OKX to pay tribute to McLaren's iconic MP4 era from 1981 to 1996. The MP4 series is widely regarded as one of the most outstanding F1 racing cars of all time, showcasing a true spirit of innovation, which is also a trait valued by both brands. This paint design combines elements of the MP4 era with McLaren's iconic papaya orange, paying tribute to the team's glorious history.
Legend Reborn made its debut at an exclusive track event held in Singapore, attended by Haider Rafique, OKX Chief Marketing Officer, Zak Brown, McLaren Racing CEO, as well as McLaren F1 team drivers Lando Norris and Oscar Piastri.
The livery also pays tribute to the legendary McLaren drivers, including Ayrton Senna, Alain Prost, and Niki Lauda, who drove and helped create the iconic historical era of the MP4. The cockpit livery incorporates the names of 13 iconic drivers from that era.
The collaboration between McLaren and OKX focuses on innovation and enhancing the fan experience, while Legend Reborn takes McLaren's traditions as a springboard, evoking a unique nostalgia that pushes McLaren into the wider racing world.
The Legend Reborn livery continues the Senna tribute livery that was unveiled at the Monaco Grand Prix earlier this year - the McLaren Senna presented by OKX.
McLaren's Chief Marketing Officer Louise McEwen said:
Collaborating with OKX to bring our third custom coating back to Singapore is fantastic. Legend Reborn is an excellent way to celebrate and commemorate our iconic history, bringing together old and new car fans. After this year's Senna event, this livery further reflects our partnership with OKX, and we will continue to provide unique brand stories for global car enthusiasts of both brands.
Haider Rafique, Chief Marketing Officer of OKX, stated:
We, like McLaren, believe in the power of persistence and innovation. This year, we have launched some of our own upgrades, including a comprehensive overhaul of our wallets, which will make it easier for people around the world to access the on chain world. We believe that, like F1, cryptocurrencies can be disrupted by a visionary team that innovates fearlessly and possesses a 'challenger' mentality. Now is a new era that replaces the established hierarchical system, and Legend Reborn encourages us to look back at the past and seek inspiration when planning new routes for the future.
This article is provided by the official and does not represent the position or investment advice of our website. Readers must make their own careful evaluations.
(责任编辑:银饰)
-
” 同时,餐饮行业要做强做大就必须打造品牌,扩大影响力才能站稳市场...[详细]
-
考虑到团队基因及基础条件,后者会是更适合“柒叁娱乐工坊”的发展路径。...[详细]
-
支付宝花呗为什么不能使用?想用花呗在淘宝上购物,但是无法使用。
摘要:20岁,他怂恿七八个和他一样的孩子出走去北漂。...[详细]
-
正所谓有有阳光的地方就必会有阴影相伴。...[详细]
-
经过三十年的努力,我,终于实现了梦想的一半:拥有了墨镜。...[详细]
-
从最开始的分层用户测试和数据验证,到游戏玩法调整、商业化策略,双平台结合平台用户特性,用大数据给予项目组积极的支持和专业的建议; 整个限号不删档期间,应用宝进行了持续的精细化导量,为王者荣耀带来了大...[详细]
-
百度人工智能早早已在布局,今年阿里宣布启动“NASA”计划,腾讯正式宣布成立AILab。...[详细]
-
10月31日银河创新成长混合A净值增长1.62%,近6个月累计上涨41.32%
其次是资金规划的问题,其实没知名度的品牌没必要搞的这么大而全,反而把资金分散了,多出很多不必要的开支,在不影响效率和品质的前提下能砍掉的成本全部砍掉,钱花的不在多,而在花的对不对,花出去的钱有没有...[详细]
-
FTX 索賠網站開放 STEP 7 稅務登記程序,簡易教學快速完成
从某种程度上来说,尽管niconico自身的体量受限于日本市场而看上去不太大,但是它的影响力却早已经超越了国界的限制。...[详细]
-
10月31日广发多策略混合净值下跌0.26%,近1个月累计下跌3.91%
“工具”的价值不断被证明 对于结果导向的创业者来说,数据是最好的佐证,因此在证伪“工具必死”这件事上,我们可以在互联网市场找到合适的例证。...[详细]